Why Agent-Guided Tours Help Market a Listing

Realtors, Agent Guided Tours are worth considering. Hi, I am Scott Kemp with the Realiant Media Minute, and I’m going to tell you why here in just a few short minutes. So an Agent Guided Tour is when we’re doing a video tour of the house, but you are on camera. You are presenting the house, you are showing your personality.

Why would you want to do this? Well, people today, they want to have trust, they want to talk to, they want to see real people. They want to just go to a website and see a headshot and a couple blurbs. They want that real connection.

And with social media being where it’s at today, that’s where they’re going to find you. They’re not going to find you on your website, they’re going to find you on Instagram, they’re going to find you on TikTok, they’re going to find you on YouTube. That’s just the way it is.

It’s like trying to advertise on the yellow pages and wondering why you’re not getting a good return on your investment. It’s because it’s not where it’s at anymore. So these Agent Guided Tours are super, super important because they are not there to sell the house. They are also there to introduce you and help potential clients get to know you.

My wife used to be a real estate agent. I know how important that is to get those referrals, to get that next gig. You live and die by them, so you want them. So why do these work so well?

Because social media is where it’s at. We are scrolling, we are stopping on video, we are watching video. And that’s what you want to see, that’s what your potential sellers are going to look for in an agent is that they are getting out there and doing the video work. So we’re going to take a quick look at the first type of video we produce, which is just really the house.

It’s got some nice music behind it and some pretty pictures and some photography. And we’re happy to do this for you if you want it. Let’s just take a quick look. There’s some nice houses there, some nice camera moves.

We’ve got great exposure. I mean, I’m super proud of something like this. But now we’re going to take a look at an agent-guided tour and how much better that is. Let’s take a look at Marty Fulford selling a listing here and you’re going to see she is selling her house, or excuse me, she’s selling her house.

She is selling herself almost more than she’s selling a listing. Let’s take a look at that. Neither do I. It’s the beauty and the solace of being in the tranquil country.

I’m Marty Fulford, principal broker and owner with Connected Real Estate Group. Let’s get connected. I have the privilege of showing you this fantastic property here in Fulomath, Oregon. We are on three and a half acres with so much to offer.

We have a single level house. We’ve got a bar. So you can see how much more powerful that is than just showing an empty house. We are seeing Marty in action here.

We are seeing her personality. We are seeing how much she loves selling real estate and how incredible that is for her. That’s the kind of person you’re going to want to list a house with. So when sellers are trying to decide who’s going to be their next realtor to sell their house, they are going to see people like Marty on there.

They’re going to see people like Tim Riss or going to see people like Billy Scott. They’re out there. They’re making those connections through video and through social media, and that’s who they’re going to choose. So congratulations to those people doing it.

I know there’s lots more, but I will tell you, I’m guessing it’s less than 1% of the realtors that are making proper agent-guided tours. And so those 1% there’s a reason why they are the 1% and you can be a 1% or two. You just need to get on camera and do these. And I hear so many times, I don’t like how I look on camera.

I need to lose some weight. I’m not good on camera. I’ve heard them all and we will coach you. And get you through it and just reassure you that at the end of this, you’re going to look great.

And we won’t make you look bad on camera. And people want authenticity. They want the real you. They don’t care if you don’t weigh as much as you did in high school.

They just want a real person to connect to. So if you’re not afraid to walk up to them on the street and talk to them, you shouldn’t be afraid to do a video and to show yourself there. Showing up consistently on video can help people become familiar with you over time. So if you’re interested in this, give us a call.

We’d love to talk to you about it. Scott Kemp, Realiant Media Minute.