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Realiant Media Minute

Listing Media Is Your Marketing Opportunity

Listing media is more than a cost of selling. Scott explains how it shows sellers your effort and gives you work worth sharing.

  • EpisodeMedia Minute
  • Published
  • Runtime6:51
  • HostScott Kemp, Owner of Realiant Photography
Scott Kemp presenting a Realiant Media Minute about listing media as agent marketing

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About This Episode

Scott warns that this one may hit close to home: he thinks underinvesting in listing media hurts the agent as well as the seller.

Your sellers see what other agents do for the homes around them. When their listing has less to show, they notice, and that affects whether they recommend you afterward.

Each listing is also public proof that someone trusted you with their home.

Full episode

Watch the Episode

Watch the 6:51 episode for the complete explanation and side-by-side examples.

Interactive media is available on the full site.

Watch on YouTube Available on the full site.

Key takeaways

What to Know

  • Sellers compare. They see the media other agents use on nearby listings and judge your effort against it.

  • A complete package tells the whole story. Photos, a video tour, a 3D tour, a floor plan and a property website together show a buyer the home and show a seller your care.

For your next listing

Put the Idea to Work

  • Put your last listing next to another agent's recent listing nearby and compare the media.

  • Book your next listing with media that answers the questions buyers will have about this home.

  • Share the finished listing as your own marketing, not just the seller's.