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Realiant Media Minute

Inside the Elite Listing Media Package

What does each part of a full listing package add? Jason walks through one home's photos, floor plan, drone views and highlight video.

  • EpisodeMedia Minute
  • Published
  • Runtime11:49
  • HostJason May, Operations Manager at Realiant Photography
Jason May presenting a Realiant Media Minute about the photos, floor plan, drone and video in the Elite package

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About This Episode

Jason builds up one listing piece by piece, from the photos to the floor plan, drone views and highlight video, and stops along the way to look at a few listings he found online.

Buyers see the photos first, so the small details add up. Jason points out what he checks in every image: straight vertical lines, a camera at about eye height, matched white balance and windows that show the view outside, so a room looks the way it does when you walk in.

He then shows what a floor plan tells a buyer that photos cannot, especially someone moving from another city, and how video makes rooms you have already seen feel warmer and more alive.

Full episode

Watch the Episode

Watch the 11:49 episode to follow the listing and the comparison examples on screen.

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Key takeaways

What to Know

  • Drone often makes the strongest exterior. On this home, a front view from about 15 feet up, or the wetlands and trails beside the home, is hard to capture by hand, which is why Jason recommends drone for nearly every shoot.

  • Small choices separate an okay photo from a good one. In the online examples he points to low exterior angles, sloping verticals, closed windows and a camera that was not level.

  • A floor plan shows how the home flows. A buyer can see how the garage leads to the laundry room and kitchen, which photos alone may not make clear.

  • Video makes the rooms feel lived in. Elite includes a highlight video with drone footage, and Jason invites agents to ask for anything special they want in their photos or video.

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